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News release hits the wires – Thanks Kognitio

February 1, 2010 |  by Derren  |  General Info  |  No Comments

It was great to see the news hitting the wires today:

Just wanted to add; that we are very pleased we chose Kognitio and Wx2 for our backend  system architecture.

Kognitio

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Welcome to Match2Lists

January 28, 2010 |  by Derren  |  General Info  |  No Comments

I’d just like to say a huge welcome to the new customers registering with Match2Lists.

We’re very excited only went live late last night, its awesome that people are finding us already.

Please feel free to contact us any time if you have any questions.

We are working hard to provide some more detailed tutorials which should be on their way shortly.

And not forgetting a massive thank you to the team, I appreciate that you guys have been busting your guts for a while now, but the end result is exceptional,  Really well done.

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Uploading Your Lists

January 27, 2010 |  by Derren  |  Tutorials  |  1 Comment

Tutorial Transcript: Uploading Your Lists

Once you’ve logged into your Match2Lists account you’ll be able to manage and upload your information.

If you’re not already in the My Lists section, then click on the My Lists menu item.

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Been having fun working on the new Tutorials

January 27, 2010 |  by Derren  |  General Info  |  No Comments

I’d like to say a big thank you to Diny, for her patience and professionalism in helping put together the Video Tutorials.  And for her putting up with my woeful attempts at directing.  I am amazed that she managed to do the entirety of each of these videos in a single take.

We have posted these on YouTube and you will also find them within the tutorial section of this blog.

I really hope you find these useful, if you would like further tutorials covering specific aspects of Match2Lists please let me know, and I can see if I can persuade Diny to step up to the mic again.

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The hidden cost of fuzzy matching

January 27, 2010 |  by Derren  |  General Info  |  No Comments

Its been frustrating me for a while now that the matching debate has’nt moved on from Fuzzy matching (guesswork).

The problem as I see it is that Fuzzy matching by its very nature is an imperfect science, and the more sophisticated (complex) it gets the more it increases the requirements for manually eyeballing the search results.  This is very time consuming and adds a lot of unseen expense to the cost of Matching and Cleaning data.

Academics around the world are looking for a technical solution for a problem that the human brain can manage easily, the answer for me is is simple – human logic.  Human logic is not programmed, its not invented, its not techicial – its a simple knowledge transfer.

I would rather see the industry as a whole move towards an intelligent approach, and focus on intelligence led matching.

What do I mean?

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Matching 2 Lists, using Match2Lists.com

January 27, 2010 |  by Derren  |  Tutorials  |  No Comments

Tutorial Transcript: Matching 2 Lists, using Match2Lists.com

Once you’ve logged into Match2Lists, click on the My Lists menu option.

Check the lists you have uploaded are available and ready for matching.  If your lists are still being processed you will see the processing status shown under the rows column, next to the list name.

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Creating a Project to De-dupe a List

January 27, 2010 |  by Derren  |  Tutorials  |  No Comments

Tutorial Transcript: Creating a Project to De-dupe a List

Once you have logged into Match2Lists, click on the My Lists menu option.

Check the list you want to de-dupe has been uploaded and is available and ready for matching.  If your lists are still being processed you will see the processing status beneath the rows column, next to the list name.  You’ll need to wait for the processing to finish before you can de-dupe this list.

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Introduction to the Match Visualizer

January 27, 2010 |  by Derren  |  Tutorials  |  No Comments

Using The Match Visualizer

Lets start with the left hand side, this is the main navigation section of the Match Visualizer.

You’ll see confirmation of your project name and the lists you’re matching.

Below this you’ll see the Match Weightings section. This is where you control which elements of your lists you’d like to match on and define their comparative importance.

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